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Modeling Creativity Project


Creativity is the cognitive ability to produce original and useful outcomes (e.g. ideas, insights or products). In a rapidly changing world, creative minds become indispensable. Therefore, the measurement of creativity becomes more and more important for both researchers and businesses.

The modeling creativity project aims to combine different research projects on creativity, funded by both the Creative Mind Prize (2016) and the ABBAS foundation.

Creative Mind Prize 2016

The ABC Creative Mind Prize is an award presented to a young academic with an original and exciting research proposal that centres around the aspects of creativity, cognition and/or the workings of the human brain. In 2016, dr. Claire Stevenson had the honour to win this award in order to conduct research in mathematical models of creativity. More information on the mathematical models projects can be found under the “Projects” heading on the current website.

ABBAS foundation (AUT database)

Divergent thinking tasks are widely used in scientific research into creativity, but are characterized by a large number of measurement problems. In order to determine the creative potential of employees for selection purposes and for scientific research into creativity, it is important that creativity is measured with a valid and reliable test.

The aim of this project is to develop a psychometrically responsible divergent thinking task that can be used for selection and scientific research into creativity. More information can be found under the heading “AUT database”.